>Dear Lactnet Friends:
>
>Humans want other mammals to feed their babies.
>
><
>http://www.telegraph.co.uk/health/healthnews/10452856/Goats-milk-for-babies-bottles.html


This is an interesting marketing proposition. I am pretty sure 
formula manufacturers will be exploring the possibility of bringing 
goats milk formula to mothers, but it will be more expensive (I 
should think) because we don't have zillions of dairy nanny goats 
anywhere in Europe (cf cows). The challenge will be to see whether 
they can make a market out of it, if not a mass market.

Will they say goats milk is 'better' than cows milk formula? They 
can't say that too overtly, as it disses the main product.

I predict that they will find a way of differentiating goats milk to 
make it appear 'special' and upmarket.

I don't suppose they will want my slogan for it:

"Goats milk? You're kidding! "


:)

Heather Welford Neil
NCT bfc, tutor, UK



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