Every time we discuss this on Lactnet somehow the confusion arises that 
saying that a company should abide by the minimum standards of ethical 
marketing of their products means that there is something inherently bad in 
the products themselves. THIS IS NOT THE SITUATION. Don't confuse things. 
The Code prohibits marketing of any product under the scope of the Code to 
the public. This includes bottles. Upholding the Code protects and babies 
and mothers. Turning a blind eye harms them.

Also, Companies are about making profits. They will make the decisions that 
result in the greatest profits. It seems that Medela may have decided that 
they will maximise their profits by marketing bottles direct to consumers. 
They have determined that either they do not need relationships with 
lactation supporters and orgs OR that they will be able to retain 
relationships with lactation supporters or orgs regardless of marketing 
practices that breach the Code. They won't go out of business- if the 
marketing of bottles to the public started to adversely impact their bottom 
line they would immediately cease this.
Karleen Gribble
Australia

----- Original Message ----- 
From: "angie sohler" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, March 02, 2009 5:28 AM
Subject: Be careful what you wish for...


I find the discussion on Medela interesting.  While we all agree that Code
violators should be sanctioned, there is a real possibility of doing just 
what
was mentioned...shooting oneself in the foot, or worse... shooting babies in
the foot.  Do you REALLY want to see Medela put out of business?
Without hospital grade, electric breastpumps like the Symphony, we remove a
tool that is there for use for those who really NEED not just any 
breastpump,
but a good breastpump.  Yes, hand expression can be an alternative for
certain situations, but for the mother who expresses 8 -12 times/day?  The
mother traveling from home to the NICU for 3+ months?  The mother with an
infant with a g-tube and oral aversion who will never breastfeed? The mother
of the child with Down Syndrome who cannot breastfeed effectively enough to
maintain an ample supply?
While I support the Code 100%, I also support my patients... and just as
importantly, I support my right to be able to continue to adequately express
breastmilk for my special needs child who eats nothing by mouth.  Please be
careful what you wish for.


Angie Sohler, RN, RLC, IBCLC
Most importantly, mother to 8
with 1 special needs child who at 2 years old still recieves my freshly 
pumped
breastmilk (and who, by the way, never got a drop of formula)

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