Hello all.  Just received my new American Baby magazine.  Well, on page 10,
is a full 2 page add, which as soon as you open it, you see a huge baby
bottle filled up with a white liquid.  At the top corner is a can of
parent's choice infant formula.  Below that is the statement, "The Miracle
of Birth.  The reality of life."  Spread across the page are the words:
"Let's talk about something that occupies your every waking moment."  Below
that is: "And let's face it, most of your moments are waking."
  The script below this reads:  "Congratulations.  You have a new alarm
clock.  She goes off about every four hours announdcing in no uncertain
terms it's time to eat.  Of course you don't need a reminder your baby's
nourishment is of utmost importance.  And while breast milk (notice two
words) is considered best, it's reassuring to know Parent's Choice formula
is designed to the hightest standards, with all the fats, minerals,
vitamins and other nutrients your baby needs to reach her considerable
potential.  Comforting thought.  As is the knowledge that it's Dad's turn
to wake up next."

Now, as a breastfeeding mother, and a peer counselor I am highly bothered
by this ad.  I feel as if it totally blows off breastfeeding.  Maybe I read
this ad in the wrong way, but I don't think so!   The info on the ad says,
"Look for it at Wal-Mart.  1998 Parents' Choice is a product of Wyeth
Nutritionals Inc.  Georgia, VT 1-800-272-5095

The address that I found online is:
WYETH NUTRITIONALS INC
1 ACORN LN COLCHESTER VT 05446-1949
802-655-2425

I have not been able to find an e-mail address for them, but will continue
looking.  When I called the 800 number to speak with them about thier ad,
they are closed, and open 9-5 Eastern ST.


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Lisa M., WIC breastfeeding peer counselor and mom to
Tara, 8 yrs old, J.P., 6 yrs old, and Serena,7.5 months(6/14/97).
ICQ#4312077  mailto:[log in to unmask]