In a message dated 3/21/1999 12:08:03 PM Central Standard Time,
[log in to unmask] writes:

<< Subject: billboard

 Please share with the list, anyone who has done a billboard. Our local
 ilca affiliate is considering this as well.
  >>
Hi, Laurie!  I've done billboards on the Mississippi Gulf Coast since 1993 or
94.  I usually design them and do them on the computer, the advertising
company donates space, and a local hospital pays for the paper (around $175
this past year; if you do something fancier with a photo it costs more).  The
advertising company usually leaves the billboards up for the whole month of
August (for Breastfeeding Awareness Month).  Sometimes there's space for me to
do them twice a year and I'll try to run one in February.  Since the casinos
came to the Coast the billboards are pretty full most of the time.  The
advertising company would rather have a public service announcement up for
free than to have a billboard remain empty any time.  Mississippi WIC did them
statewide last year, but they paid for them and they were fancier.  I did my
free one in October since theirs were up in August and September.

I've learned a bit each year.  Keep it very simple, a message that can be read
in 3 seconds max.  I have pictures of all of the ones I've done.  When I get
my scanner working again I'll be happy to send you pics, or I can make black
and white copies of the pics and send them sooner.

Keitha Whitaker, BS, IBCLC
WIC Breastfeeding Program Coordinator
Mississippi Gulf Coast District