I experienced an interesting "wake up call" yesterday.

I was driving down the street when and noticed a mom getting into
her car with her baby.  She was carrying one of those green diaper
bags, and the name S.....c immediately popped into my mind!  I
wasn't even thinking anything about my work or even babies in
general.  In fact I was listening to bagpipe music-no connection
whatsoever there.  If this happens with me, how much more so for the
mom who's carrying it and those with whom she comes in contact!
Some have suggested that by taking out the cans of formula and the
formula literature, the bags weren't such a big deal.  NOT SO!
Product recognition and name awareness are a big deal.

Winnie Mading IBCLC

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