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From:
vgthorley <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Mon, 4 Nov 2013 07:28:22 +1000
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text/plain (94 lines)
Micaela,

I think we can assume that the company's use of the term "Baby Friendly" is 
not accidental. This is part of a pattern by companies. The term is used 
intentionally to create the impression that the company is on the same 
side - which they are not.

Virginia
In Brisbane, QLD, Australia

----- Original Message ----- 
From: "Micaela Notarangelo" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Monday, November 04, 2013 12:30 AM
Subject: Re: Formula companies and RN education


>I find the term "Baby friendly" used by a formula company rather funny, as
> it is a name that resembles very closely the UNICEF / WHO Baby Friendly
> Hospital Initiative, in which hospitals need to show their awareness of 
> the
> WHO code, and their compliance to it.
>
> Did they choose that name to induce confusion among the public?
> Or just by chance?
>
> I find it curious.
>
> Micaela
> Italy
>
>
> On Sun, Nov 3, 2013 at 2:48 PM, Marsha Walker <[log in to unmask]> 
> wrote:
>
>> Formula companies have been using this ploy for many years to ingratiate
>> themselves into the maternity unit culture. Offering free education to
>> become Baby Friendly is a wolf in sheep's clothing. This is done to 
>> assure
>> that a hospital who is working towards Baby Friendly remains loyal to a
>> particular formula brand, especially when the discharge bags are no 
>> longer
>> distributed. Check with your Corporate Compliance Department to see if
>> accepting free staff education is in keeping with the avoidance of a
>> conflict of interest. Company sponsored education is designed to assure
>> that staff look kindly upon infant formula and do not hesitate to 
>> recommend
>> its use. The information in these offerings can be biased and tend to
>> neutralize the differences between infant formula and human milk. Baby
>> Friendly is seen as a threat to infant formula sales, as hospitals are
>> bribed to assure that formula is directly marketed to new mothers through
>> the healthcare system (a trusted entity in the eyes of the mother).
>>
>> Marsha Walker, RN, IBCLC
>> Weston, MA
>>
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