"maybe I am being too optimistic, but, it seems the
formula company complaints about the national ads are
backfiring on them and those AAP "top officials"
who support the formula companies, ie; the risks of
*not Bf* are in the news now, hopefully more so in the
upcoming days and weeks, as is the formula
companies efforts at a cover-up campaign, and root of
the issue; money"

I don't know who said the former, but ... The NYTimes
doesnt' exactly reach the people who need to know this
information- ie, the risks of not breastfeeding.  I
live a fairly academic life, and even in my world I've
been snickered at for my reliance on the NYTimes for
news- as if it's too esoteric for most people.  (My
other sources are mainly NPR and I've heard nothing
there.)

Jodine, maybe you know how much press this issue is
getting outside of lactation and advertising circles?
those mommas who rely on TV and commercial radio for
their information surely are getting none of this news.

=====
Kate, http://www.cs.colorado.edu/~kolina/advantages-of-formula.html  Mom to Ursula (9!), Sage (6.5), Benno (2.9)  http://www.fastcompany.com/magazine/77/walmart.html - The Wal-Mart You Don't Know (and need to know)

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