The following is an excerpt from an artilce by Maureen Turner
dated April 15, 2004 called "Feeding Frenzy: How big business and politics
conspire against breastfeeding mothers!"

According to the article the Ad campaign has been killed.  I really hope
this isn't true.  Does anyone in the know have anymore information.
I haven't written that letter I had been meaning to write yet, and I'm
feeling guilty.   I really hopw this isn't so.


>> Last fall, Health and Human Services was poised to launch a major
>> pro-breastfeeding public service campaign, with ads that focused on the risks
>> of opting not to nurse and emphasized that formula was not comparable to
>> breast milk. But before they ever aired, the campaign came to a screeching
>> halt.
>>
>> It seems the formula companies got wind of the ads and took their complaints
>> about the campaign's "negative" tone to the government and to the American
>> Academy of Pediatrics -- an organization to which, it's worth noting, they're
>> heavy donors. Their strategy apparently worked; AAP President Carden Johnston
>> sent a letter to DHHS expressing concern about the campaign. That angered the
>> AAP's Section on Breastfeeding, whose chairman wrote in a letter to other
>> pediatricians that the incident "raises many questions about the leadership
ofthe AAP and the influence of formula companies on AAP activities."
>>
>> In the end, the government pulled the plug on the ads.

> The full article is at :

> http://www.valleyadvocate.com/gbase/News/content.html?oid=oid:62011


Peg Merrill

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