Pigeon is still advertising a 'nipple puller' and this is identical to what
Lansinoh call a 'latch assist'?  Lansinoh tries to entice mothers to join
its online 'community'.  Since in the strict sense of the word, Lansinoh
does not market products covered by the Code, it is not a Code violation for
Lansinoh to seek contact with expectant and new mothers.  Pigeon would be in
violation if they did this, and if there were any link between the Lansinoh
website for contact with mothers and Pigeon, so would Lansinoh. I don't know
whether there is, and I am not up to navigating the entire miserable site to
find out, don't have time for it this month.
Pigeon, the company behind the purported firewall is trying to dump a
useless and possibly harmful product whose one feature, according to the
vendor and unsubstantiated by any published, peer-reviewed research, is that
women with engorgement preferred it to something else we KNOW doesn't work
in the presence of postpartum breast edema (pumps).  Lansinoh happily allows
itself to be used by Pigeon, who are not permitted to advertise in JHL. 
JHLs editor finds Lansinoh adverts acceptable because the purported firewall
satisfies its requirements for separation from a Code violator, for the time
being.  
As companies come up with new ways to contravene the Code, so must we
continue to name the ways as they appear.  And, once again, I remind you
that it is still not obligatory to purchase every product advertised in JHL,
nor are you required as a subscriber to the journal, to agree with every
editorial decision made.
Rather than ranting any more here, why not write a letter to JHL and
encourage them to reconsider their policy on product ads, so that they don't
take in ads for products whose sole benefit is to the bottom line of the
company advertising it?  Perhaps if they understood that it undercuts the
credibility of the entire journal to advertise harmful and/or useless
products, they would think twice.
I subscribe to a couple of journals that have advertising policies limiting
what products may be hawked.  I pay more for the subscriptions and I know I
am getting information unaffected by the fiscal needs of formula companies,
which is well worth it for me.  
Getting emotionally involved with advertisers is much riskier than getting
thusly involved with women you serve.  Sometimes your emotions cloud the
fact that the advertisers and the women do NOT have common interests. When
these interests are in conflict, which side will the woman find you on?
Rachel Myr
Kristiansand, Norway

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