someone asked "if the book is as good as people...were...saying (e.g.,
talking about the risks of formula feeding rather than the benefits of
breastfeeding) then why on earth does Ross want to distribute this to new
mothers?"
well, they have the research. and my expereicne is that mothers wean very
very early. there are a multitude of reasons. some wean before ever leaving
the hospital. many wean when they return to work. many moms also do the
dreaded "breast and bottle" right from day one. so they are trying for brand
loyalty i guess. i guess ross hopes they will think, "gee ross really
supports breastfeeding. i'll use theier formula when i switch over". or "the
aap has their seal of approval on ross formula, i'll use that one" or maybe
if they first promote bf, then genetically engineer components of same and
make up a new formula, moms will use it.

Laurie Wheeler, IBCLC, MN, RN
New Orleans Louisiana, s.e. USA


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