NewsletterArticles Natl Bf Awareness Campaign.doc>>
>
This is the official notice received from La Shon Keyes that we have been
waiting for. Please see both the above word file and the press release
below.
Kathy
Kathy Baker, IBCLC
Peer Counselor Program Manager
La Leche League International
1400 N Meacham Road
Schaumburg, IL 60173
847-5 19-7730 x 222
> Subject: Copy of BPPOP II PAC message
>
>
> The following information is provided by the United States Breastfeeding
> Committee:
>
> FOR THE LATEST INFORMATION FROM THE OFFICE ON WOMEN'S HEALTH REGARDING THE
> BREASTFEEDING AWARENESS CAMPAIGN, PLEASE READ THE ATTACHED NEWSLETTER AND
> THE FOLLOWING REPORT:
>
> HHS Office on Women's Health Joins with Basketball Great Michael Jordan's
> Mom to Promote Breastfeeding
>
> Dr. Suzanne Haynes of the US Department of Health and Human Services (HHS)
> Office on Women's Health joined basketball star Michael Jordan's mother,
> Deloris Jordan, on a radio media tour March 24 and 25, 2003 to highlight
> the
> importance of breastfeeding and to advertise a new breastfeeding helpline
> and website funded by HHS. In addition, they spoke about the upcoming Ad
> Council/HHS National Breastfeeding Awareness Campaign which will be
> launched
> in August 2003.
>
> Dr. Haynes and Mrs. Jordan were interviewed by 14 radio stations and
> networks in Chicago, Philadelphia, Baltimore, New York and by national
> networks such as CNN Noticias, ABC Urban Advantage and Metro Networks.
> They
> spoke to the benefits of exclusive breastfeeding but also highlighted the
> consequences and risks associated with not breastfeeding such as a higher
> likelihood of diabetes, overweight and obesity, and hodgkins and
> non-hodgkins lymphoma. Mrs. Jordan gave her personal insights as a
> breastfeeding mother and advocate of breastfeeding.
>
> Dr. Haynes and Mrs Jordan also directed listeners to the National Women's
> Health Information Center (NWHIC), a project of the Office on Women's
> Health, and the new breastfeeding helpline and website that is designed to
> help mothers with common breastfeeding problems and challenges.
> Breastfeeding Information Specialists are available to answer emails and
> assist callers with issues about positioning, pumping, storage, and many
> other topics. They also provide the support that moms, dads, prospective
> parents, families, and healthcare providers may need to overcome
> breastfeeding challenges. The number and website, 1-800-994-WOMAN (9662),
> TDD 1-888-220-5446 www.4woman.gov <http://www.4woman.gov>, are available
> in
> English and Spanish and are open Monday through Friday from 9 am-6 pm,
> EST.
>
> Betty L. Crase, IBCLC, Manager, Breastfeeding Initiatives Breastfeeding
> Promotion in Physicians' Office Practices Program Staff, Section on
> Breastfeeding Division of Community Health Services
> Phone: 847/434-4779
> Fax: 847/228-6432
> Fax: 847/434-8000
> E-mail: [log in to unmask]
>
>
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