This is probably the first time I've ever disagreed with Karleen... 
hopefully the last!

But I disagree.  Whilst it's not perfect by any means... there is a 
wider issue.  Formula wins the media war.  Media wars are important, 
they fashion views and culture and opinion.

This puts breastmilk in the media eye, as being vitally important.  
Especially for preemies.

I do understand the reservations.  I share them.  However, in a global 
context, on setting right the formula agenda... this is wonderful.

Yes, it would be better if every mother who donated also donated money.  
And yes, it does state that milk not sent to Haiti will be used 
internally, and that's good.  No, it's bad, that the 'Western' 
breastmilk, sent through science and technology, is taking notice away 
from supporting local efforts.  Yes, that's a downer.

But it breaks the supremacy of formula on the camera and over the 
microphone.  And for all the down sides, I see that as A Good Thing.

Media is a double edged sword.  On balance, I like how this sword is 
cutting out formula markateers and sending the message that human milk 
is vital for fragile human babies.  :-)

Morgan Gallagher

Karleen Gribble wrote:
> I would suggest, well meant but misguided- promoted the idea that 
> "stuff" (even when the "stuff" is breastmilk) is what is needed when 
> an emergency happens.
> People have been poking around for the last week or so trying to find 
> someone to take breastmilk to Haiti from the US and hitting brick 
> walls. Sounds like an avenue has been found (and one that is fairly 
> contained and small)- there may be a few babies who would benefit. 
> However, what I find incredibly frustrating are these organisations 
> promoting the sending of "stuff"- something we know harms emergency 
> relief everywhere and promoting themselves instead of promoting what 
> really does help- sending $$$ to the orgs on the ground that are 
> helping mothers and babies. It leaves a bad taste in my mouth that PR 
> is more important than really helping.
> Karleen Gribble
> Australia 

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