Even if you don't understand Swedish, would you please take a look at  
this site:

http://www.nestlebaby.com/se/nestle_baby_club/

There is also a competition in the baby club - where parents are to  
use bar codes fron Nestlé product packages. It doesn't make an  
exception for formula packages, as far as I can see. Comment?

Is there anything like this in your countries?

All the best
Marit Olanders
editor of Amningsnytt, the Swedish bf magazine
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