FOR IMMEDIATE RELEASE
>
> LA LECHE LEAGUE INTERNATIONAL CELEBRATES MOTHERS WHO LABOR
> ON LABOR DAY
>
> Schaumburg, IL (August 29, 2002)--La Leche League International, the
> world's foremost authority on breastfeeding, is celebrating Labor Day,
> Monday September 2, 2002 by offering mothers who give birth on that day a
> free copy of the informative book Breastfeeding Pure and Simple. Women
> around the world, who give birth on Labor Day, may obtain their gift by
> sending a copy of the baby's birth certificate to La Leche League
> International, 1400 N. Meacham Rd., Schaumburg, IL 60173-4808, Attention:
> Labor Day Promotion.  Requests will be accepted until December 31, 2002.
> The promotion is limited to the first 2000 mothers who respond.
>
>  Good information helps a new mother get breastfeeding off to a smoother
> start and Breastfeeding Pure and Simple provides new mothers with a basic
> introduction that will guide them through the early months of their
> nursing relationship. Clear, straightforward text combined with lots of
> photographs makes the book inviting and easy to read.
>
> Breastfeeding is the optimal form of nutrition for infants. Human milk
> provides the perfect mix of nutrients, hormones and proteins and it cannot
> be duplicated. It also contains essential fatty acids in the exact
> proportions needed for healthy cognitive development and visual acuity.
> The composition of human milk changes as the baby grows and its protection
> from illness is most evident during a baby's first six months of life with
> many benefits extending well beyond infancy.
>
> The benefits of breastfeeding go beyond those experienced by the infant.
> New research confirms that the longer a mother breastfeeds the less likely
> she is to develop breast cancer. Breastfeeding also helps new mothers lose
> weight more easily and causes her uterus to return to its normal size and
> shape more quickly.
>
> Human milk is produced as a baby nurses. It requires no special equipment,
> sterilization, or extra expense.  It's always the right temperature and
> always available to the baby.  It is ecologically friendly since there is
> no formula to produce or to heat and no packaging to dispose of.  It's a
> natural, renewable resource and is all the baby needs for the first six
> months of life.
>
> La Leche League International is a nonprofit, non-sectarian organization
> that provides breastfeeding information, encouragement, education and
> mother-to-mother support around the world. The organization reaches over
> 300,000 people in 63 countries every month. If you would like more
> information about breastfeeding, whether your baby is born on Labor Day or
> not, contact La Leche League International at (847) 519-7730 or visit our
> award-winning website at www.lalecheleague.org.
>

Cindy Fagiano
Peer Breastfeeding Counselor



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