Linda,
I heard the same thing from our Ross rep a few weeks ago, aparently they are 
going Organic as well - I think reps [all reps not just formula ones] use 
the "let you in on some new information early" routine  to try to "buddy-up" 
and gain favor. He said Ross was the first to do it, but I came home that 
night, opened one of my pediatric journals and lo and behold there's a 
Wal-Mart Organic formula full page ad inside. So they'll all be doing it. 
Eventually. But it still won't be breastmilk, will it?

Gail
Gail S. Hertz, MD, IBCLC
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> Linda Anderegg, RNC, IBCLC, RLC in Chicago writes:
> I'm passing on some info that our new, very green, Ross rep shared with me
> yesterday. (I was the only one at the Nurses Station when she stopped by 
> to
> introduce herself so didn't know I was "the competition").  She gave me a
> glossy poster with all the new labeling they're putting on their bottles 
> and
> told me that Ross is changing their formula to look more like breastmilk.
> They've reduced the beta carotene and added more soy lecithin to decrease
> foaming and make it whiter to stain clothes less.  Hmmmm.  Doesn't sound
> like this change is going to profit anyone except Ross.  If they can't 
> make
> it be more like breastmilk, they'll just make it look more like 
> breastmilk?
>

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