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Lactation Information and Discussion

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Subject:
From:
Rick Gagne & Elise Morse-Gagne <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Mon, 19 Aug 2002 16:55:25 -0400
Content-Type:
text/plain
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text/plain (32 lines)
Jay Gordon suggested that because Ross will be distributing a lot of these
books, therefore LLL should *not* carry them, and there I differ. (Jay
wrote, "I would assume that La Leche's plan to also put this book into
their catalogue will be canceled.  Not only will LLL not be "two clicks
away" from formula marketing, LLL will be selling a book, favorably
reviewing a book and supporting a book which will be in the hands of tens
of thousands of new mothers looking at SIMILAC'S LOGO on the cover.")

I think LLL's response to the book should be based on the book's own
characteristics (its funding, accuracy, and usefulness), not on how it is
used by others.  I don't think LLL selling the book would make LLL in any
sense partners with a formula company.  I hope LLL and hospitals will buy
and distribute the plain AAP copies of this book as fast as possible, so as
to dilute the marketing effort to associate this publication and the AAP
reputation with the Ross name.

Elise
LLLL
Bath, NH

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