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Subject:
Mead Johnson $10 Rebate
From:
Jean Geary <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 27 May 1997 11:39:40 -0400
Content-Type:
text/plain
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I'd like to add "health professional endorsement" to the excellent points
made by Katharine West about brand retention and brand loyalty.  When the
coupons are handed out by a health professional, endorsement is implied.
The reason that 95% of mothers continue to use the first-ever brand is
because they received their first tin from their trusted physician or nurse.

Jean Geary
Fundraiser
INFACT Canada   http://www.infactcanada.ca            [log in to unmask]

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