The UK Department of Health (DH) used the phrase - 'free fast food' for a
breastfeeding campaign several years ago. The IDEA seemed to be quite
popular although the actual photo used to go with the slogan was withdrawn
after a while - I have been told that this was due to complaints BY WOMEN
that the picture was pornographic. It was a very cute close-up photo of a
baby's mouth just gaping wide to take the breast.

One of the outcomes of this is that the DH posters etc to promote
breastfeeding do not actually show breastfeeding - ? as it may be offensive!

Tessa
--
Health Campaigns Co-ordinator / Midwife
Baby Milk Action


> Date:    Mon, 25 Jun 2001 14:48:15 -0700
> From:    Carole Jernigan <[log in to unmask]>
> Subject: breastmilk as fast food
> MIME-Version: 1.0
> Content-Type: text/plain; charset=us-ascii
>
> To Debbie Tobin:
> I LOVE YOUR IDEA OF TELLING PARENTS THAT BREASTMILK IS
> THE ORIGINAL FAST FOOD (yes, I'm shouting)!
> I would wear that quotation on a T-shirt to see
> patients every day!  Can I have your permission to use
> this quote, either on a shirt, on a badge, or
> stickers?
> I think you're on to something...any other 'netters
> interested?
> Warmly, Carole

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