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Subject:
From:
Katherine Dettwyler <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Mon, 29 Jul 2002 11:55:11 -0400
Content-Type:
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Just throwing in my .02 here.  Avent is one of the MOST EGREGIOUS VIOLATORS
of the WHO Code in their marketing materials.

I find them a rich source of material for my talks on "Beauty and the
Breast" and "Tricks of the Trade."

Their print ads are masterpieces of implying that you may WANT to
breastfeed, but you NEED to bottlefeed, and that their products make it
easier to feed your baby.

One of their ads for the Isis breast pump (which by all accounts IS an
excellent manual pump), says "All you need to breastfeed" and then shows the
ISIS pump.  Funny, I always thought you needed a baby and a breast to
breastfeed.

ILCA (of which I am not, and cannot be a member) should be ASHAMED OF
THEMSELVES.

Kathy Dettwyler


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