Jeanette
The hook is "What's in it for them."

I suggest that you challenge the various departments to come and hear why 
the topic of breastfeeding relates to their particular focus. Prepare to be 
able to address each department that will be attending as well as those who 
do not, as word will spread from those who were in attendance. Share 
resources that are available to help them when they have questions. Offer 
opportunities for them to brainstorm ways that their departments can 
collaborate with each other and ways they can institutionalize breastfeeding 
into their messages. Many departments have just never thought about it.

Laurence Grummer-Strawn made a great statement at the United State 
Breastfeeding Committee meeting this past weekend.
"Breastfeeding has to connect with all that we do in health."

I look forward to hearing all the other suggestions that you receive.

Good luck.
Karen Koss
Michigan, USA 

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