I rarely call artificial baby milk anything but "formula" or "cow milk formula," maybe straying as far as "soybean formula" instead of "soy formula."  The reason is a comment I remember from someone years ago that if you want to change a person, it's best to be like him in every way except the way in which you want him to change.  

If I come at the public with "artificial baby milk" and then also try to explain why it's a problem, I can't help but think I'm seen as shrill and fanatic and fringe.  I don't see myself getting very far *both* changing the name *and* condemning the product.  Would you listen to someone cautioning you against a food he insisted on calling "blec" (Bovine Lactiferous Exudate Curds)?  Better, I think, that he should present you with reasoned research and logic on something we all know benignly as cottage cheese.  Otherwise I'm pretty sure I'd throw him out and keep the cottage cheese.

Just my own thoughts.  I love the way we hash these ideas out.  Sometimes we even come to a consensus!

Diane Wiessinger, MS, IBCLC  Ithaca, NY  USA
www.wiessinger.baka.com

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