Yes, a mom called me to tell me her baby (over 6 months old and she was
weaning) would not take her milk from a bottle - "and won't take formula -
even the CHOCOLATE one I bought!"



Yes, the public needs to be more savvy about health and nutrition - but when
formula companies convince them that THEY offer the most nutritious
alternative to breast milk - why are we surprised when that marketing is
interpreted and extended to ALL their products?



The California WIC Association recently sent out the information below - we
MUST reach those who are trying to improve infant health and reduce
obesity.this marketing of formulas (for infants, for children, for adults
.now that I'm in my 60's I can now take "ensure".) MUST STOP!



"TODDLER FORMULA? CHOCOLATE?? Enfamil
<http://ent.groundspring.org/EmailNow/pub.php?module=URLTracker&cmd=track&j=
321508408&u=3621286>  has rolled out another "follow up formula, as if
toddlers need any formula at all, which is highly sweetened and comes in
chocolate or vanilla flavors! The ads tout additives such as DHA, which have
yet to be proven efficacious. This new ploy runs counter to all public
health efforts, including the recent
<http://ent.groundspring.org/EmailNow/pub.php?module=URLTracker&cmd=track&j=
321508408&u=3621287>  report from the White House that raises breastfeeding
as a key obesity prevention strategy. Read on to see what leading nutrition
researchers think about this dubious new marketing strategy: Here
<http://ent.groundspring.org/EmailNow/pub.php?module=URLTracker&cmd=track&j=
321508408&u=3621288>  and here
<http://ent.groundspring.org/EmailNow/pub.php?module=URLTracker&cmd=track&j=
321508408&u=3621289> ."





Jeanette Panchula, BA-SW, RN, PHN, IBCLC



Cell: 707-290-8200




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