Thought you might be interested in the response I got from Lamaze Magazine.
I sent the following email to Missey Moe-Cook in the Prenatal Education
department:
Hi, to all of you at Lamaze Magazine (Spanish and English versions).  May I
first congratulate you on an excellent magazine and comment on what a great
help the information is, especially to Spanish-speaking mothers.  The
increase in Spanish-language information is very helpful.

However, I would like to comment about your advertisement on the back of
"Informe Lamaze."  could you come up with some other kind of free coupon or
sample to give mothers besides Playtex Bottles and Nipples?  In a magazine
that promotes and supports breastfeeding as the gold standard around the
world, it does seem strange to include artificial feeding devices as part of
your free coupons and samples.  Thank goodness it wasn't for free formula!

Far more time and money is saved by providing help with breastfeeding
success, if money is the issue here.  And the health issues with breastmilk
in comparison with artificial baby milks are well-known.  I suppose that the
mothers could use the Playtex bottles to feed their own milk, but that's not
the message this advertisement is sending to Spanish-speaking moms.
How about offering some free milk storage bags instead?
Just a suggestion.
Deanne Francis, BSN, LCCE, IBCLC

 I received this response:
Thank you so much for your comments.  Please understand we are 100%
supportive of breastfeeding, and all the ads in all the magazines that have
anything to do with bottles, nipples or pacifiers are always reviewed by
Lamaze International before being placed in the magazine.  No ad goes into
the magazine that has not been approved/reviewed with the advertising
guidelines set up by Lamaze International.  All of the wording is carefuly
reviewed and oftentimes rewritten to conform with their requirements.
Hopefully this answers your concerns about any ad seen in any of the
publications.
Missey Moe-Cook

             ***********************************************
The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html