Interesting concept of Sally's of why Ms. Hasselback is becoming  
spokesperson for the formula company...might it be the  only company who  approached her 
or better yet made the "better" offer (all the free formula she  can guzzle or 
$$$$$ for college of her choice since the child might lack a few  more IQ 
points and SAT points because she didn't breastfeed).  
At least the professional brands don't persue celebrity spokespersons. 
Wouldn't WBW be a hoot if we had a celebrity spokesperson celebrating their  
child(ren)'s breastfeeding and encouraging other mothers to do the same.   
Maybe that's a reason why we didn't get a good response to the AD Campaign was  
because they didn't get a well known personality to hawk the importance of  
breastfeeding (yes I am still upset with that campaign.)
 
With the prospect of Wilma visiting Florida I was just so amazed yesterday  
at work as we kept on delivering babies that we just couldn't get the moms to  
understand if this THING comes our way (hey we lost power with Cat.1 storm  
Katerina before she became the storm of the century) we would need to promote  
exclusive breastfeeding.  I kept reminding them not to focus on how much  
volume the baby was getting but the need to feed frequently. 
Tomorrow will be worse because we will have even more because they  
(management doesn't know how to say only medically necessary inductions or cs  when a 
storm is looming and the weekend is coming). Best go and remind the group  to 
remind the Moms...
Leanne Jewell RNC, IBCLC,LCCE, FACCE
Nervous in SFl

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