Hi April,
This is not OK. Frustratingly there is often a disconnect between what happens in the field and the fund raising arm of organisations. UNICEF has done similar things. It is very bad practice. I will raise this with my IFE Core Group colleagues and see what we can do but please contact them yourself- this message undermines the good work they do. 
Karleen Gribble
Australia
On 13/02/2014, at 9:52 AM, April Rosenblum wrote:

> While researching how to make a donation towards disaster relief in the
> Philippines, I came across this odd page on the World Vision website. (I
> had found World Vision based on Karleen' Gribble's recommendation of their
> work on infant feeding in emergencies.)
> 
> The page makes it sound as though malnourished infants prefer this formula
> to mother's milk, and as though this particular formula is somehow very
> special. It prompts so many questions (why is a breastfed baby malnourished
> if the mother is with them...if a weak baby is unable to breastfeed why
> would they not be receiving expressed milk...) and on top of it all it
> promotes powdered formula as if it's an innovation instead of a danger, and
> implies that clean water is easily accessible to mix it.
> 
> If anyone knows more about this "LifeMilk" or whether World Vision has ties
> to a formula company - since it seems to be promoting this product
> vigorously - I'd be interested.
> 
> April
> 
> ------------------------------
> 
> text from the website:
> 
> "Donate LifeMilk & More for Hungry Childen"
> 
> "In some of the most extreme cases of severe malnutrition, children are so
> weak they reject their own mothers' milk. While breastfeeding is always the
> best way to build a small child's strength, there's an innovation that can
> save tiny lives at risk: LifeMilk*. Your gift multiplies 4 times to provide
> access to life-saving products like LifeMilk, plus other essential
> healthcare interventions that help save children's lives.
> 
> "LifeMilk is a super-nutritious food that is packed with the vitamins and
> minerals starving infants need to regain strength - and survive. This
> high-energy therapeutic milk is easily digestible for even the most
> severely malnourished babies. And because it comes in powder form, it can
> be easily distributed to the most remote parts of the world, where it is
> simply mixed with clean water.
> 
> Any amount you give multiplies 4 times in impact to provide life-saving
> healthcare and breakthroughs like LifeMilk to hungry children around the
> world.
> 
> *The term "LifeMilk" refers to the high-energy therapeutic milk F100 and
> F75 and should not be confused with any other product of a similar name. In
> most cases, World Vision receives F100 and F75 as a donated product and
> funds raised through this appeal will be used to support programs that
> administer the product as well as other vital health programs."
> 
> from
> http://donate.worldvision.org/OA_HTML/xxwv2ibeCCtpItmDspRte.jsp?section=10366&item=2669902
> [by including the link I am not advocating that people donate]
> --
> 
> "There isn't anyone you couldn't love once you've heard their story."
> - Mary Lou Kownacki
> 
> April Rosenblum, IBCLC
> 
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