I couldn't access the full article, but this looked interesting for people working to implement change in breastfeeding practices and trying to get BFI accepted in hospitals and health facilities:



Influencing sceptical staff to become supporters of service improvement: a qualitative study of doctors' and managers' views

R Gollop1, E Whitby1, D Buchanan2 and D Ketley1

Takehome:  The support of health service staff, particularly doctors, is crucial to the spread and sustainability of the modernisation agenda. Scepticism and resistance are seen to hamper progress. Leaders of improvement initiatives need to recognise the impact of scepticism and resistance, and to consider ways in which staff can become positively engaged in change.

http://qhc.bmjjournals.com/cgi/content/abstract/13/2/108

Janice Reynolds

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