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Lactation Information and Discussion <[log in to unmask]>
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Wed, 25 Mar 2009 10:31:09 +0000
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In the UK, our law is here:

http://www.opsi.gov.uk/si/si1995/Uksi_19950077_en_1.htm

Displays are illegal, and I haven't seen any ads for infant formula, 
follow on (for which ads are not illegal), weaning foods, in 
hospitals for about 20 years. In fact I can remember seeing an ad for 
weaning foods about as long ago as that and a big fuss was created 
and it was removed.  Up to about 20 years ago it was not uncommon for 
ads for formula to appear in hospital's own, branded pregnancy and 
baby guides, but this stopped - the climate is such that it really 
would not happen now.

We have never had gift bags with formula samples in them, at least 
not within my memory of the health service.

In the last 10 years or so, branded leaflets from manufacturers on 
topics unrelated to feeding have become less and less common in 
clinics. The manufacturers target mothers directly now, with 'baby 
clubs' of various kinds.

Heather Welford Neil
NCT bfc, tutor, UK

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