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Subject:
From:
Elizabeth Brooks <[log in to unmask]>
Reply To:
Lactation Information and Discussion <[log in to unmask]>
Date:
Tue, 21 Feb 2012 08:02:36 -0500
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Three cheers for Dr. Leeper's Nebraska practice, in which formula samples
are never given out.

A subsequent poster asks, "How are formula samples for an infant whose mom
'has made up her mind' that she is formula feeding any different than other
drug samples?"

They AREN'T any different.  NO samples should be given out by ANY
healthcare providers (HCPs): it turns us into sales persons for the drug
companies.

Dr. Leeper explained that any formula that is used (in lieu of her stash of
pasteurized human milk) **is purchased.**  Heck -- the donor milk is
purchased, too.

There are formula feeding families out there, yes.  For a whole host of
reasons, good and bad.  But that is totally irrelevant to the notion that
no HCP should be giving any family a free sample of
any clinically-indicated product.  To do so is a professional conflict of
interest.

A classic journal article on the topic is Dana J, Loewenstein G. A social
science perspective on gifts to physicians from industry. JAMA
2003;290:252–255; an extract can be read at
http://jama.ama-assn.org/content/290/2/252.extract.

For a nice plain-language FAQs article on conflicts of interest and samples
from the drug co., go to the American Medical Student Assn's
http://www.pharmfree.org/tools/resources_documents/files/0015.pdf.

-- Liz Brooks JD IBCLC FILCA
Wyndmoor, PA, USA

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