I too did the BRU thing this past weekend and it was very successful for me,
and for $200 I also could not complain.  This BRU had tables and chairs set
up w/balloons (no bottles) and both the seminar manager and the store
manager came over to talk to me.  I did NOT have to use the script, they
both said teach the seminar however I wanted to.  So I did!  I gave my talk
and then opened it up for Q&A, at each seminar I had 10-15 moms and dads.
They all would ask questions and many came to my table and asked more
questions, picked up my magnets and brouchures and said they'd be calling
me.  I had a steady stream of people stopping at my table between seminars
as well.  

There was a Enfamil rep at the other end of the aisle, I surreptiously
watched how much traffic she got with her dumb teddy bears and coupons and
sign-up sheet.  I don't tink it was as many as I had!

The store manager asked if I would be interested in giving a breastfeeding
class at their store once a month, I can teach it however I want and bring
my business information.  I said yes, as I believe this is a golden
opportunity to cash in on free advertising.  I cannot believe the numbers of
mothers and fathers who shop at these types of stores (buying gobs of stuff
they don't really need...but that's another topic and another post!).

Anyway, I just wanted to add my two cents, in case anyone is interested in
doing this next year.


Robyn Roche-Paull
IBCLC, BS-MCH:LC, LLLL

Tidewater Lactation Group, Inc.
757-642-4518
www.tidewaterlactationgroup.com
"Your Complete Source for Breastfeeding Support"

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