Just saw another awful ad with a bottle in it for no good reason.  It's an ad
for the insurance/investment conglomerate AXA/Equitable.  The first shot is of
a father awakening in the night to the sound of a baby crying in another room.
Dad gets out of bed, goes to Junior's crib and picks him up.  With a voice-over
about wanting to take care of and protect Junior, you see the kid growing up
in various scenes, with the AXA/Equitable logo prominently displayed: (1) on
the blocks he plays with as a toddler, (2) on the license-plate on his bike as
he delivers papers as a school-age boy,(3) on the door to the house as he runs
inside from getting the mail (yelling "Mom, Dad" in a happy voice, like he just
got accepted to his first-choice college), (4) in the background at his college
graduation, (5) the scene returns to the nursery, where the logo appear on --
you guessed it -- Junior's bottle as Dad feeds him in the night.

It seems to me that the advertising agencies that design ads such as this, in
which bottles appear with babies for no good reason, are in need of some
education.

Here are some useful addresses/phone numbers:

Media Contacts

Corporate Information  Nancy M. Amiel
                                212-314-2811

Information                [log in to unmask]
Internet Address        http://www.equitable.com

J. Rachael Hamlet
Author, The Breastfeeding Advocacy Page
http://www.clark.net/pub/activist/bfpage/bfpage.html