Formula ads are not only on network and cable TV in the US, they are also on
the patient health channels in the hospitals.  I've not had the opportunity
to check recently, so I don't know if it's still playing, but our patient
channel had a breastfeeding segment on their newborn care presentation that
was actually INTERRUPTED to play a formula commercial!!!  

I emailed from home (because I'm on vacation) the info regarding the formula
bag recall to my director and the person who deals with the ordering of
formula, asked if we were liable for giving out a potentially harmful sample
to our formula feeding moms (and the breastfeeding moms who request the
sample), and if we kept any records on lot numbers, had to inform the moms,
etc.  I got the usual no reply but my partner informed me today that she was
told the formula rep told the hospital that the recall did not affect our
hospital.  I assume that means the company keeps records of what they
distribute and we did not receive the bad lot, or I could assume that the
company has no record of what they distributed to us and does not want to
create a big scene and bad press with a messy recall.  She also told me that
the rival formula company rep dropped off invitations to a lecture on DHA at
a local well-known steak restaurant.  At least our hospital person gave them
to her to distribute in the round receptacle instead of distributing the
invites to the nurses.  They would have flocked to the "dinner".  I had to
listen ad nauseum to all the nurses report back to me what they had learned
at the last educational offering sponsored by the other formula company,
even after I told each one of them that it was a Code violation and
unethical to attend.  It never ends.

 

Linda Anderegg, RNC, IBCLC, RLC in Chicago, who keeps reminding people that
my role is Lactation Consultant, not RN, and that you don't have to be an RN
to be an IBCLC 


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