On 01/04/2012 11:18, Rachel Myr wrote:
> Anyone else heard about the new, voluntary and self-imposed rule
> agreed upon by all the major international news agencies?  It states
> that no news items denigrating breastfeeding will be run before they
> have been 1) fact-checked by WABA for accuracy and 2) background
> checked by an independent media watchdog organization to ensure the
> stories are free of dubious corporate influence.  An unnamed
> spokesperson for this organization, whose existence has not been
> generally known before today, said they have plans for extra efforts
> to be in place in the period leading up to World Breastfeeding Week as
> "this is when we typically see a rash of stories purporting to show
> that breastfeeding is unnecessary and that its role in health is
> overrated."
Sigh.  For a few minutes there, I allowed myself to entertain the faint 
hope that perhaps this wasn't going to turn out to be an April Fool 
after all, but the more I thought about that the less likely it seemed, 
so... I guess not.

Still, we can all live for the day when we see an announcement like that 
on a different date!


Best wishes,

Sarah

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