I was browsing the FDA website, looking for info on the National Women's Health Info Center (the folks who have control of the $40 million ad campaign for breastfeeding). The site is very difficult to navigate and before you get to the National Women's Health Info Center info, you come upon the info below. My questions are--did anyone know that these folks have a breastfeeding help line and who staffs it, and does anyone know who is handling the advertising campaign specifically?

Jennifer Tow, IBCLC, CT, USA (see sample FDA info below)

http://www.fda.gov/fdac/reprints/breastfed.html

" A century ago, babies who couldn't be breast-fed usually didn't survive. Today, although breast-feeding is still the best nourishment for infants, infant formula is a close enough second that babies not only survive but thrive.

Commercially prepared formulas are regulated by the Food and Drug Administration.

The safety of commercially prepared formula is also ensured by the agency's nutrient requirements (see "Nutrient Requirements") and by strict quality control procedures that require manufacturers to analyze each batch of formula for required nutrients, to test samples for stability during the shelf life of the product, to code containers to identify the batch, and to make all records available to FDA investigators.

The composition of infant formula is similar to breast milk, but it isn't a perfect match, because the exact chemical makeup of breast milk is still unknown."

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