Sometimes, literature sponsored by formula companies uses subtle language differences to sabotage the breastfeeding relationship.  For example, here is a quote from Similac's website "There is no "best" position for breastfeeding — it's easiest when both you and your baby are comfortable. Some experts suggest alternating positions to minimize discomfort, so that your baby won't latch on and apply pressure to the same spot every time."  (http://m.similac.com/feeding-expert/expert-quick-guides/breastfeeding#bmb=1)

They could have said "to maximize comfort," but instead, they said "to minimize discomfort."  Language such as this subtly creates an association between breastfeeding and discomfort.  
If you read through the book carefully, you may find more of these subtle word choices, and I assure you, they are NOT unintentional.

-Máire  

Sent from my iPhone

On Mar 10, 2013, at 10:40 PM, Pamela Poe <[log in to unmask]> wrote:

> Our hospital got books as a "gift" from Abbott Nutrition  written by an IBCLC for the American Academy of Pediatrics...on the inside cover it states "A gift from Abbott Nutrition"...Abbott nutrition is the makers of Similac.  2 of our IBCLC says we cannot hand out at our hospital in breastfeeding bags as that is a conflict of IBCLC.  I see these books as educational and so I don't believe it would be a conflict...there are no pictures of bottles, pacifiers, or anything on them...very accurate information...etc.  There are no samples of formula or coupons that come with the book.  Am I being naive?  Is it a conflict?     I stated I would much rather an educational book go out as most people don't know Abbott Nutrition VS having pacifiers being handed out like candy on our floor.  Is there a conflict here because the link of Abbott Nutrition with similac.  Thank you for your input!!!
> 
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