The Right Start(R) for the Very Best Babies
Nestle Carnation Baby Formulas and The Right Start(R) Offer Moms-To-Be and
New
Moms The Very Best Resources, Products, Nutrition and Education
GLENDALE, Calif., Nov. 14 /PRNewswire/ -- Today, Nestle Carnation Baby
Formulas and The Right Start, Inc. (Nasdaq: <A HREF="aol://4785:RTST">RTST</A>
), with its online subsidiary, RightStart.com Inc., together the nation's
largest specialty retailer of developmental, educational and care products
for kids ages birth to 12 years, announce a joint effort to provide expecting
and new moms with a wealth of products, services and important information
regarding the healthy growth and development of babies.
This association between the two industry leaders creates a unique and
convenient array of services for families in both on- and off-line spaces
including The Right Start's more than 57 retail stores nationwide,
RightStart.com's online stores, and the popular resource for information on
infant feeding and nutrition, www.verybestbaby.com, from Nestle. Now
through verybestbaby.com and rightstart.com, Moms have access to information
on the finest quality tested baby products, developmental toys and nursery
accessories, as well as expert infant nutrition and feeding content.
In addition to the shared Web site content, moms and dads can now enjoy the
following benefits from the association between the Right Start(TM) companies
and Nestle Carnation Baby Formulas:
-- Verybestbaby.com subscribers will receive special member offers for
merchandise purchases from Right Start.(TM)
-- A special email newsletter for expecting and new parents to provide
timely expert information on prenatal and infant nutrition as well as
tips and products for baby's educational development.
-- Free subscriptions to Nestle Carnation's Very Best Baby magazine series
for shoppers at The Right Start retail stores and RightStart.com(TM)
Maternity and Baby Store
"Expecting and new moms demand the highest quality in products and
information with the utmost in convenience and service," said Laurie
MacDonald, vice president of corporate and brand affairs for Nestle.
"Together, Nestle Carnation Baby Formulas and The Right Start(R) will provide
the expertise and support moms needs to provide their families with the very
best."
RightStart.com recently launched a maternity designer boutique as its sixth
online store featuring L'Attessa, designer to the stars.
"Nestle Carnation and The Right Start are two of the most highly-regarded
brands among families in the U.S.," noted Jerry Welch, chairman and CEO of
The Right Start. "The combination of Nestle Carnation's expertise in
nutrition coupled with our best of breed product array, creates a valuable
resource for moms and moms-to-be."
About The Right Start, Inc.
The Right Start, Inc. is the largest, national specialty retailer of unique,
high-quality developmental, educational and care products for infants and
children through age three. The Right Start brand originated in 1985 through
the creation of the award-winning Right Start Catalog(TM). The Right Start
now operates 57 retail stores nationwide.
About RightStart.com
RightStart.com is a leading online specialty retailer for infants and
children through age 12. In October 2000, RightStart.com added a maternity
store featuring designer label maternity for expectant moms.
RightStart.com was designed with user-friendly customer service policies such
as free shipping and handling with minimum purchase, live online help,
guaranteed same day shipping, plus the ability to return or exchange items
bought online to The Right Start's retail stores nation-wide.
The companies are based in Westlake Village, California
About Nestle Carnation Baby Formulas
Meeting the nutritional needs of America's infants, the Nestle USA Nutrition
Division is responsible for the manufacture and marketing of such well known
baby formula brands as Nestle(R) Carnation(R) Good Start(R), Alsoy(R),
Follow-Up(TM), and Follow-Up Soy(TM). In addition, the Nutrition Division is
responsible for bringing parents The Very Best Baby Resource. This initiative
supports expecting and new parents with expert advice on infant feeding,
baby's development, and mother's nutrition and fitness.
Nestle has a strong history of bringing out the very best in babies. It all
started in 1867, when a young pharmacist named Henri Nestle was asked to look
in on a neighbor's child who could not breastfeed. Henri saved the baby's
life by creating a special mixture of what would later be recognized as the
world's first infant food. Nestle has been in the business of caring for
babies ever since.
Headquartered in Glendale, Calif., Nestle USA has 19,000 employees, $8
billion in sales and is part of the Swiss-based Nestle S.A. -- the world's
largest food company. Visit us at www.nestleusa.com.
This press release may be deemed to contain certain forward-looking
statements with respect to the financial condition, results of operations and
expansion projects of The Right Start and RightStart.com that may be impacted
by factors including, but not limited to, the availability of capital,
competition from other retailers and potential product liability claims and
RightStart.com's limited operating history, negative cash flow, unpredictable
operating results, dependence on third party service providers and other
risks included in The Right Start's filings with the Securities and Exchange
Commission including, but not limited to, The Right Start's Registration
Statement on Form S-3 (File No. 333-84319) and its Annual Report of Form
10-K/A for the fiscal year ended January 30, 1999 and its quarterly reports.
SOURCE Nestle
CO: Nestle; RightStart.com Inc.
S
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