What fantastic posters.  I especially love how they've split it between 
two 'under' shots, and two 'over' shots.

Having sat in the park, two weekend ago, with a mother who did the 'over 
the top' position, I was aware of my own sense of internal shock!  Both 
me and my hubby had a long chat about it afterwards.  Which made me 
realise we never see this feeding position as 'normal' and how absent 
the images were.

Media images are vital in normalising all sorts of stuff.  I applaud 
Nova Scotia for thinking this through and giving the posters such a good 
range!  I especially like how one of them is such a young mother,who 
clearly isn't letting her decision to nurse her baby, get in the way of 
normal clothing.  And a nursing toddler!  :-)

I can well imagine how long it took them, in discussion, to agree on 
these images.  What a wrangle that must have been.

Bon courage Nova Scotia!   Thanks for including the contact details 
Janice,  I'm going to email them and let them know how wonderful these 
images are!  :-)

Morgan Gallagher





Janice Reynolds wrote:
> [You must see these posters!!! Use link below.
>
>  
>
> >From the province of Nova Scotia, Canada
>
>  
>
> Janice]
>
>  
>
> Link to Posters:
>
>  
>
> http://www.gov.ns.ca/hpp/repPub/Family_Friendly_Pledge.pdf
>
>  
>
>  
>
> To support the work in Nova Scotia related to breastfeeding and the Baby
> Friendly Initiative, the Provincial Breastfeeding and BFI committee saw
> value in developing a Family Friendly Pledge to contribute to consistent
> messaging to families and staff across the province.   
>
>  
>
> The purpose of the Family Friendly Pledge is to remind families, staff, and
> administrators of our commitment to strive for best practices and excellence
> in maternal/child health through the BFI.  Hospitals, public health offices,
> physicians offices, family resource centres, and other community sites will
> be encouraged to post the Family Friendly Pledge poster to demonstrate their
> movement toward the BFI.  The posters reflect the 10 Steps and 7 Points and
> include photos of Nova Scotian women.
>
>  
>
> Regards,
>
>  
>
> Kathy Inkpen & Michelle Amero
>
>  
>
>  Kathy Inkpen
>
> Core Program Coordinator
>
> Public Health
>
> NS Health Promotion & Protection
>
> PO Box 488 
>
> Halifax, NS  B3J 2R8
>
> Telephone:  424-4391 
>
> Email: [log in to unmask]  
>
>  
>
>  
>
>  
>
> [Janice again.  Take a look at this - Nova Scotia has this Breastfeeding
> Policy]
>
>  
>
> http://www.gov.ns.ca/hpp/repPub/NS_breastfeeding_policy.pdf
>
>
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