Pardon my cynicism, but this is a change in marketing strategy, not
conversion to the cause of breastfeeding; although there are undoubtedly 
some in Evenflo who are in favour of breastfeeding.

They will simply focus their sophisticated marketing skills to health care 
professionals - permitted under the Code, and then the HCP do the rest, 
happily and authorititatively recommending and prescribing their products. 
They're working on LCs now....

In LLL we've always known that the relationship is everything, marketers
have also known this.

I hope I'm wrong.
Nan Jolly MB BCh. IBCLC. LLLL
Port Elizabeth, South Africa

----- Original Message ----- 
From: <[log in to unmask]>


>I just wanted to acknowledge all of the very positive responses I have been 
>receiving to Evenflo's decision to become Code compliant. There is more to 
>the story as to where that motivation came from. The credit for starting 
>the ball rolling goes to Nancy Mohrbacher, an employee of Ameda and a 
>lactation consultant. When informed that Ameda was being sold to Evenflo, a 
>non-Code compliant company, Nancy explained the difficulty that any LC 
>would have in working for such a company, essentially informing them that 
>there would be a large loss of employees from Ameda! With a basic 
>explanation of the Code to Evenflo?and?the ramifications of remaining 
>non-Code compliant, Evenflo decided that the right thing to do was to seek 
>complete Code compliance which is where NABA entered the picture. I have 
>seldom had such pleasure in all of the Code work that I have done than when 
>Evenflo agreed to each step that was necessary to accomplish Code 
>compliance. There is still more work to be done to?cause this to happen?and 
>NABA is so pleased to be involved in a positive Code effort for a change!
> Marsha Walker, RN, IBCLC
> Weston, MA 

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