>I thought I was semi-familiar with the Code provisions, but I guess not as
much as I'd like to be.  I get the "no pictures of babies" part - using
healthy-looking babies to advertise (mostly) unnecessary products -- but how
are the bears and rabbits any worse than any of the many other (formerly)
wonderful images appropriated by capitalists/capitalism for their own
exclusive use?  Surely the bigger sin is advertising/marketing, period, of
which cutesy labels are only one example.  Or is the idea that nothing
related to childhood should be used?<

Should not idealise bottle feeding.  My favourite is the fluffy ducklings
who adorn ads for certain milks in the UK -- I mean, ducks,
lactation...shows you how little sense it makes on any level.  And, hey,
these are ads for professionals (maybe midwives don't get taught about
mammals?).

Magda Sachs
Breastfeeding Supporter, BfN, UK

             ***********************************************
The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html