I agree with you. Target has no business sell nipple shields or any
speciality product( SNS, etc), what will be next.
Kate Y. Pierce RN, IBCLC
Lactation Station, Inc.
Maternity and more
527 Southland Dr.
Lexington KY 40503
859-277-2988
859-278-0880

----- Original Message -----
From: "ktwirls" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Sunday, June 29, 2003 11:24 PM
Subject: Re: nipple shields at Target


Becca, I don't think you are blowing things out of proportion. When I saw
them, I kept thinking how could they do this, put nipple shields in Target!
But it is like any other company, it is about making money. And Medela only
makes money when a mom doesn't breastfeed at the breast. Some moms who see
those nipple shields at the store may think they need these *prior* to
nursing and this will go on the baby registry "since I am going to nurse I
can use these so I don't get sore nipple like my friends did". But it can
lead to the slippery slope of breastfeeding problems. I am not against
nipple shields, they do have a place. But there is no good reason to have
them at Target. I am extremely disappointed in Medela and it definitely has
effected the way I view them.

I just got back from hearing Dr. Jack Newman speak (He is a great speaker by
the way! Loved his talk on Just one bottle: Does it make a difference?). He
was asked about nipple shields and his response was basically not so in
favor of them and they don't have a place in the early days, which is what
happens in my area. I then get the calls of how to wean from them and it
breaks my heart to hear moms say they hate having something between them and
their baby and how they always have to nurse with it and it is annoying to
find it and if they loose it and wish they didn't need it for every nursing.
Most hate trying to wean from it because of the baby crying and getting
upset so they just keep using it or wean.

Kim Ann Lorber
[log in to unmask]
Breastfeeding Educator and mom to 3 breastfed boys


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