Last weeks' ad highlighted allergy awareness month, & showed
an older baby drinking out of a bottle, while the druggist showed the mom
a bottle of children's medicine.

What a great ad if only they had said, "Bottlefed babies are more likely to
suffer from allergic disease, and when this happens, ACME can help. It
isn't the imnage per se, it's the context. We want them to associate
bottles with illness, breasts with health, after all. But I can guess that
they probably normalised artificial feeding rather than made that point
clearly?

Maureen Minchin, IBCLC. Christ Church Vicarage, 14 Acland St., St.Kilda,
Vic. 3182 Australia. tel/fax: 61 3 9537 2640
"Taking paths of least resistance is what makes rivers - and people -
crooked." poster in Palmerston North NZ bookshop...