Kathleen G. Auerbach" wrote:
I would have far less difficulty with their tactics if they limited their
comparisons to other formulas, rather than saying that their concoction is
the closest thing to mother's milk.  None can claim this.  When they stop
trying to sell breastfeeidng mothers, I will be more sanguine about their
marketing copy.

I'd add: when they stop portraying breastfeeding as something one does only
with a newborn, only in your negligee, only in your bedroom, and when the
print photos that show a mom breastfeeding show her left hand with wedding
ring showing.  Currently, only the bottle-feeding moms have a wedding ring
showing, while the same woman when breastfeeding always has her left hand
obscured.  Coincidence, I don't THINK so.  And her smile is always bigger
and she making direct eye-to-eye contact in the bottle-feeding pictures.

If you think the ads directed to the public are awful, you should see the
ones directed to physicians......

I'd be happy to describe one I have, if anyone is interested!


Katherine A. Dettwyler, Ph.D.
Texas A&M University