>"If we push to let everyone know the risks of formula (not just moms) then
>maybe everyone would think about what they personally could do to help a
mom continue breastfeeding."


I am all in favour of letting everyone know the risks of formula 
feeding, for those very reasons.

This can be done - surely - without making individual women who do 
not breastfeed look stupid or reckless  (log rolling or bull riding).

We don't do this in our practice, do we?

Why would we do it with an ad?

Do we promote maintaining a healthy weight by making overweight and 
obese people feel horrible about themselves?

Even anti-smoking ads acknowledge the difficulty people have with quitting.



Heather Welford Neil
NCT bfc,  tutor, UK

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