> There are legitimate uses for this product(pediasure). There are many children with
> special needs who are fed Pediasure by g-tube, or given it as a nutritional
> supplement. When my daughter was younger, we used it as a supplement for
> awhile. (She's 5 now, and still nursing, by the way).
>
> But it's not something every child needs, and it makes me very angry to see
> it being marketed to the general public. Ross wasn't satisfied with the
> profits it made by selling it only to those who really needed it, so now
> they're aggressively marketing this expensive stuff to everyone! Gee, doesn't that sound familiar?
>
Yes, it sounds quite familiar.
I find this advertising of ensure for the elderly and pediasure for kids
to be humorous. As a pediatric nurse, I recognize them as a supplements
for the infirm. Could it be that the companies that make these products
are feeling a pinch in the area of infant formula generated revenue?
This is a way they can get around the code...advertise to their hearts
content, and we won't jump down their backs.
At the same time, there is growing evidence that milk is not a good food
for the general population. It does more harm than good. Maybe this is
their last ditch effort to bypass that threat. After all, I may noy
drink "milk" because it is constipating, causes increased mucus
production in my respiratory passages, and is loaded with hormones and
pesticides, but I'll drink the stuff called ensure (not).
Finally, there was the attempt to make the word "milk" a synonym for
bovine lacteal secretions....which is going nowhere. The threat to the
dairy industry, from the makers of organic "soy milk" and "rice milk"
products is clearly very real. It does my heart good to see the dairy
industry (in my estimation about as ethical as the tabacco industry)
floundering for a new way to market a product that is losing it's
monopoly as the nutritional drink.
Susan
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