Although I agree with the idea of holding the magazine accountable by filing
a complaint, how can being interviewed for a magazine be considered
non-compliance? I just don't see how you could be connected as being
responsible or endorsing the formula advertised.

Renata Mangrum, MPH, RD.
http://nurturingnotes.blogspot.com
http://infantfeedinghistory.blogspot.com
http://www.linkedin.com/in/renatamangrum


On Fri, Nov 20, 2009 at 9:38 AM, Rachel Myr <[log in to unmask]> wrote:

> Marianne writes:
> "...I was interviewed a couple of weeks or even months ago. I received a
> copy of the magazine last week and low and behold... formula-1-ad on the
> back cover!  I hate to be in a magazine that does this? I complained and the
> midwives
> organisation had already complained as well. Response...? "It slipped
> through", but now I'm in there... Like I said: how far away do we have to be
> to be Code-compliant?..."
>
> I would seriously consider pushing for the magazine to print a visible
> notice in some conspicuous spot in the next issue, apologizing for letting
> the ad 'slip through' and making it clear that you, Marianne, among others
> complained about the ad because you support and uphold the Code.  If they
> really are contrite, which IMO is not likely, they could print a blurb about
> what the Code is, to try to make up to you, the Midwives' assn., and the
> babies they are selling short by running inappropriate ads.
>
> Nobody with any sense would condemn you for having been interviewed by
> someone who got the article into a magazine that let this ad 'slip through'.
>  It's obnoxious but it doesn't affect your ethical track record.
>
> Good luck
> Rachel
>
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