Even from them, it is NOT new... When I was doing workplace lactation support at CDC the MCH Alert emails had a notice about this under the Ross division of Abbott - quite a while ago.  I downloaded everything to scrutinize it (couldn't help myself :).  All the materials has the cutesy (ugh!) Ross teddy bear, and as I recall there was misinformation regarding milk storage times.   
See...   
http://abbottnutrition.com/resources/en-US/news_and_media/media_center/bbb%20launch%20release%202-20-04.pdf   

>>>  Feb. 20, 2004 – Abbott Laboratories' Ross Products Division today announced the launch of a major new program, Business Backs Breastfeeding™, designed to help companies more effectively support mothers who continue to breastfeed after returning to work.<<<   

Interesting that this newer "new" Abbott program follows on the following...  

 

>>>   September 24, 2008  

 

Abbott Innovates Inside and Out with New Similac® Infant Formula and Packaging

 

COLUMBUS, Ohio -- Abbott today announced the launch of two innovations using the latest science in infant nutrition and consumer packaging. New on the inside: Similac Advance EarlyShield™ is an infant formula that is designed to be more like breast milk. New on the outside: Similac® SimplePac™ is Abbott Nutrition's most significant packaging redesign of baby formula powder containers.  <<<



 

Sylvia Ann Ellison, M.A. 
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