>book on
>breastfeeding put out by a baby products company (Johnson & Johnson) The 
>only piece of real obvious misinformation that I could see <

In a lecture given  many years ago by E.Sterken of INFACT Canada I learned 
how it is the not-so-obvious messages in printed material that we need to 
watch. While the breastfeeding information may be good, there can be several 
subtle messages that make breastfeeding appear in a different light. A 
couple of examples:
In a booklet: Only the pictures of bottlefeeding mothers show mom-baby eye 
contact. The nursing mother is not smiling. She is holding the baby in an 
awkward position. She is less fashionably dressed or in  a bathrobe.
In a video: A question a mother asks (How do I know if baby is getting 
enough?) is never answered.

A nurse once attended my LLL group and was very surprised when  she brought 
a lovely poster of a nursing baby to the meeting, and we did not allow it to 
be posted. What an education it was for the nurse when we showed her how the 
subtle messages undermined breastfeeding. The poster was put out by a 
formula company. The caption said, "breastmilk is the ideal food for young 
infants. This tells us
1. Breastmilk is just a food.
2. It's ideal, but we know what Diane Wessignger says about "ideals" being 
unnecessary
3. It's only for young infants. What age does one stop being a "young" 
infant? What about old infants?
4. The mother was in a nightgown. Only sick people spend their days in a 
nightgown.
5. It advertised a formula while saying breastfeeding was ideal. Mixed 
message.


Sheila Stubbs,
retiring LLL Leader

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