On a TV show here in the US called "ER" while the more experienced and savvy
staff look on, the pretty, well heeled drug company rep smoozes, and befriends
the clueless med students with junk food and marketing trinkets and
relentlessly follows people around the ER talking up the latest broad spectrum
antibiotic, continuously stuffing company pens in everyone's pockets, ..the dashing Dr
Luca Kovach gets irritated, keeps taking the pens out of his pocket and
throwing them in the trash and walking away from her, ...the rep finally gets his
attention by offering some freebies to take on his next trip to the congo - she
thinks this will win his favor - he instead blast her for offering
ridiculously expensive drugs and for not offering a new and reasonably priced malaria
treatment, and then picking up a trash can angrily goes all around the ER
throwing all her marketing junk in the trash can, ...the rep follows him trying to
pick up her junk off the floor and out of the trash cans and calmly says she'll
come back when he is not so busy............

sound familiar?

In other parts of the show Dr Luca repeatedly, often to the point of
exasperation, demonstrates and explains how, for example, >$4,000 worth of unnecessary
treatments, procedures and drugs could be avoided with much more appropriate
and drastically less costly care.

Wouldn't it be great for Dr Luca to take on the hazards and cost of formula!

Debbie Tobin
RN BSN IBCLC LCCE
LCAGW Co-VP
Springfield, Virginia USA
In the Fairfax County suburbs outside the Washington DC beltway

www.BestBreastfeeding.Info

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