I haven't been following all of this thread, but wanted to share my
favourite example of how I think breastfeeding messages should target the
general public.

Take a look at these TV ads for Fetal Alcohol Syndrome, from my province of
Saskatchewan:

http://www.preventioninstitute.sk.ca/siteimages/FASD_Community_Responsibilit
y.mov

http://www.preventioninstitute.sk.ca/siteimages/FASD_Male_Responsibility.mov

Instead of targeting the mom - they put all emphasis on how those people
around her can help.  Drinking is a social activity, with social pressures
to participate.

Likewise breastfeeding is a very social activity, and social pressure
impacts on success.

Just think how easy it would be to do a commercial like this, and how it
could change the whole dialogue around breastfeeding in North America!

Janice Reynolds
Saskatchewan, Canada

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