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Subject:	Re: probable formula marketing tactic
From:	"Catherine Watson Genna, IBCLC" <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Thu, 2 May 2002 17:27:54 -0400
Content-Type:	text/plain
Parts/Attachments:	text/plain (19 lines)

There is actually big money in market research.  Probably the formula
companies are the ones hiring the market research firm, to get
information that will help them improve their marketing.

I've participated in quite a few focus groups and such.  It's kindof
cool to get an envelope of cash for sitting in a room discussing cable
service or grocery store designs for an hour.  Unfortunately, one does
not always know in advance who is paying for the study, the recruiter
does not always know, they just have a list of demographic criteria to
try to fill.
--
Catherine Watson Genna, IBCLC  New York City  mailto:[log in to unmask]

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