Theresa

How about this information.  An angle we hadn't considered?  These articles are rarely innocent!

OK-I'll stop now....
B

> From:    "Patricia Gima, IBCLC" <[log in to unmask]>
> Subject: "news" coverage
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> We aren't the only ones who know of the up-coming recommendations from the
> AAP. I expect more articles like the Daily News and tv coverage with an
> anti-breastfeeding thrust in the next year, with most intensity in the next
> few months. Any time breastfeeding gets a boost there is suddenly some scare
> or negative press.
>
> There will be an effort to publicize the "risk" of breastfeeding so that
> mothers will not feel confident about their choice to feed their babies.  I
> remember that before the Wall Street J. article, mothers were proud of what
> they were doing, then after the article they didn't feel so good, even if
> they still wanted to breastfeed. Their joy was diminished.
>
> Patricia Gima, IBCLC
> Milwaukee
> [log in to unmask]
>
> ------------------------------
>
> Date:    Wed, 19 Feb 1997 18:32:22 -0600
> From:    Jennifer Molavi IBCLC <[log in to unmask]>
> Subject: help formula companies?
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> Pearl,
>         I wrote, last week, a question that has been disturbing me about the
> long term, ie almost ideal (everybody breastfeeding/no formula in the world
> is ideal),  picture.  In no way was I suggesting that we help the formula
> companies.  It sends shivers down my spine at the thought.  I was meerly
> trying to look past the "They shouldn't do this" to "what they should do"
> scenario.  There were some very good responses that helped me formulate a
> response to the formula rep who says, in all honesty (and probably
> individuals aren't as unethical as the entire industry is)"If we don't
> advertise, how can we compete and let mothers know that our formula is
> better than brand x?"  Several responses that stood out for me were that a)
> there are no significant differences between the formula's and b) the profit
> they make without advertising is still tremendous.  In other words what we
> want (if we have to have formula companies at all) is a totally
> noncompetitive situation amongst the various brands.  Take away the
> competition with breastfeeding and increase education so that breastfeeding
> is unhindered.  Those women who still want to formula feed will buy whatever
> is on the shelf with any help needed from their doctor.
>         I think it always important to look beyond our immediate
> frustrations and try to understand where exactly it is that we are going.
> Sorry if I wasn't clear before.
> Jennifer
>
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>